Document Type
Article Restricted
Publication Date
6-2015
Journal Title
Transportation Research Part E: Logistics and Transportation Review
Volume Number
78
First Page
70
Last Page
81
Abstract
This study aims to design a sustainable maritime supply chain by taking customer requirements as the focus. This is achieved by an analytical approach combining Quality Function Deployment (QFD) and Analytical Network Process (ANP) for guiding shipping companies’ design. An analysis of a major container shipping line is conducted to illustrate and validate the approach. The four main customer requirements are: (1) Cost and Price Competitive, (2) Pollution Reduction, (3) Efficient Use of Fuel and Resources, and (4) Health, Safety, and Security. The Use of Green Design Ships, Engines and Machinery is found to be the most important design requirement.